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A new chilling out product, Tapal
Ice Tea
The super
market culture has changed consumer purchase habits and the youth today
has ample choices in
front of them, even when compared to 5 years ago. Increasingly
they are becoming a huge market on their own.
Tapal wants to increasingly cater to this market and it is doing so with the launch
of Tapal Ice Tea.
Tapal is known for its hot cup of quality blend of teas, but with Tapal ice tea,
it has literally set a new precedent in our markets. Taken in
an international context, Tapal Ice Tea is not a new product however it is a first
of its kind in
Pakistan. Who else but Tapal, the tea experts, could have served
up so many ways to enjoy the convenience & benefits of tea?
“Tapal has been making tea for over 60 years and now we’ve added a new area into our portfolio” said Aamir Habib, Brand Manager, Tapal Ice Tea. “We know our product
is about more than refreshment though. It’s about chilling out and sharing good
times with family and friends. We believe that this product is one of the best ways
to kick back and have fun this summer.”
Tapal Ice Tea offers Pakistani youth an attitudinal choice that
comes in the kind of flavors that they will like.
Tapal ice tea is made for today's generation that loves to enjoy their life at its
fullest and chill out. Instant refreshment is yours
anytime with our beverage. Thirst-quenching and delicious, our Ice Tea is pure
and satisfying.
With this now you’ll be able to enjoy the great refreshing taste of Ice Tea from
Tapal - the experts in tea. Made from real tea, Tapal Ice Tea combines the goodness
of Tea Antioxidants with no preservatives, no artificial colors and only 16% sugar
which is less than most regular soft drinks. TAPAL Lemon & Lime and Peach Ice
Tea are a refreshing addition to the popular TAPAL product line of traditional teas.
The ice tea contains vitamin
C that gives it a refreshing tangy taste. Without
doubt Tapal Ice Tea is the best drink
that adds to the fun of activities that you're engaging in. Whether its music, shopping,
party, workout and games, you can be sure of a chilling time.
"Tea drinkers will really enjoy the new products, and the flavored ice tea will
certainly appeal to active adults who seek refreshment and healthy benefits in their
beverage selection," said Aamir Habib, Brand manager. "The tea used to make Tapal
Ice Tea has antioxidant properties which are associated with good health."
The launch will be supported with a fully integrated marketing program that includes
print, radio and out-of-home advertising, point-of-purchase displays, Web/interactive
communications especially the launch of Pakistan’s first branded portal www.chillkaro.com,
public relations and consumer sampling programs. Tapal Ice Tea will be sold in
supermarkets, convenience and other retail stores.
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The simple pleasure that tea drinkers have enjoyed with Tapal for more than 60 years
gets a chilled & flavorful update this month with the new Tapal Ice Tea Lemon
& Lime and Peach flavor varieties hit the shelves this month.
Tapal Ice Tea is a deliciously refreshing drink made with tea, blended with water
and fruit flavors. Ice tea is a form of cold tea
often served in a glass over ice. It may or may not be sweetened. The most common flavors worldwide
include lemon, peach and lime.
About Peach Flavor Ice Tea
For the delicious taste of summer in a glass any time of the year, mix up some Tapal
Ice Tea Peach. It’s the perfect blend of thirst quenching, refreshing beverage
and the sweet taste of peaches. Made from real tea blends, Tapal Ice Tea Peach
combines the goodness of Tea antioxidants with no preservatives, no artificial colors
and only 16% sugar which is much less than most regular soft drinks.
About Lemon & Lime Flavored Ice Tea
Nothing beats a chilled, sweet, lemony glass of Tapal Ice Tea Lemon With just the
right amount of ingredients; our mix is going to quench your thirst with a refreshing
burst of Lemon and Lime.
Made from real tea blends, Tapal Ice Tea Lemon combines the goodness of Tea antioxidants
with no preservatives, no artificial colors and only 16% sugar which is much less
than most regular soft drinks.
Opt For The Healthy Drink - Ice Tea!
We say Tapal Ice Tea Chill Karo because Tapal Ice Tea truly adds to the
fun of your chilling out style. It offers a lot more than refreshment:
Energizes you
Its moderate caffeine content stimulates energy consumption, giving your body a
gentle physical boost that helps you keep going on your workouts, sports or any
sort of physical activity energetically. 2.1 mg of caffeine per kg body weight that
equals 147 mg for 70 kg person ingested prior to prolonged exercise delays fatigue.
This amount is available in approximately 3 Tapal Ice Tea cans.
Sharpens your wits
A combination of caffeine and theanine in tea gives you a relaxed but fully alert
state of mind and at the same time helps you to focus.
Hydrates you
Drinking 8 glasses of water a day is a minimum requirement for a healthy, active
lifestyle. Maintaining a healthy body fluid balance can become a challenge during
summers, especially when you move outdoors. Your need to intake fluids becomes even
more recurrent.
In such a hot weather, refreshing Tapal Ice Tea breaks are necessary
time after time to replenish the fluid that you’ve lost all day to the hot weather
in a delicious way and they’re a much better alternative than carbonated drinks.
Doesn’t hurt your fitness
Tapal Ice Tea contains very less calories, less than half the calories of a common
cola drink. So regular consumption of your favorite Tapal Ice Tea doesn’t leave
you with a guilt trip and it’s safe to enjoy it to the limits!
An Anti-oxidant
Body cells naturally produce free radicals (by-products) in the process of using
oxygen. These free radicals are known to cause damages such as heart disease, diabetes,
cancer etc.
Antioxidants are substances that prevent and repair the oxidative damage to our
body. Antioxidants may also enhance immune defense and therefore lower the risk
of cancer and infection.
A recent study revealed that 5 servings of fruits and vegetables reduce the risk
of stroke by 25 percent. Ice Tea contains at least as many antioxidants as fruits
and veggies such as strawberries and spinach!
Lemony goodness
Lemon ice tea is not just another glass of soft drink; it offers the most valuable benefits of lemon such as vision and digestion improvement, relaxing of the nervous system, antibacterial properties and aid in fighting
colds and flu symptoms. Most
importantly, lemon contains the most
effective type of vitamin C that helps prevent
cancer. Tapal Ice Tea brings all these benefits to you in a delicious drink.
Nutrition Facts
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Amount per Serving of 100 ml
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% Daily Value*
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Calories 45 kcal |
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Total Fat 0g |
0% |
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Sodium 0mg |
0% |
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Total Carb 10g |
4% |
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Sugar 10g |
16% |
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Protein 0g
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Vitamin C |
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* Percent Daily Values are based on a 2,000 calorie diet.
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The invention of ice tea is generally believed to have occurred in America in 1904,
although some evidence has been presented that it may have been drunk in the South
well before that. Like many great inventions, ice tea was created completely by
accident.
It was a sweltering day during the World's Fair in St. Louis, Missouri, and Englishman
Richard Blechynden's tea concession was not doing well. He could not entice anyone
to try his steaming beverage. The sweltering heat drove all visitors past his wares.
Until he struck upon a solution. Borrowing ice from a nearby ice cream stand, he
created a beverage that would endure for the next hundred years which is now also
available in Pakistan.
Ice Tea came to notice of the Tapal management when it was found that it was already
being sold at many leading stores throughout the major cities.
Independent industry research shows that healthy beverages were increasing claiming
a bigger share of the Pakistani market and were growing at a tremendous pace. Tapal
started to respond to consumer demand and research by introducing these current
flavors.
14th of June was a historic day
at Tapal Tea Pvt Ltd. Pakistan’s own and favorite hot tea beverage company took
its first step towards expansion with the introduction of its new product “Tapal
Ice Tea”. The first consignment of Tapal Ice Tea was ceremoniously dispatched from
the company’s warehouse on Thursday the 14th of June 2007.
Present at this momentous occasion were amongst other people the CEO of the company,
Mr. Aftab Tapal, the COO Mr. Muhammadi Miabhoy and the CMO Mr. Mahmood Nanji. The
product along with support POS material was well received by the shop keepers of
Karachi and displayed across the selected areas of the city. Tapal had been the
leading brand here in Pakistan for many years, and this new product which is for
now available at leading stores in Karachi and is sure to stir up some more excitement
among the Chai freaked Pakistani’s which will make Tapal another step ahead of the
leading brands in our country.
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The journey of Tapal's remarkable success is the combined efforts of three generations.
Adam Ali Tapal was the founder of the Tapal Company. The saga of Tapal started with
his formulation of a unique tea blend, which was later named family mixture which
led the Tapal brand becoming a hot favorite, and eventually the largest selling
brand.
Taking a step forward from this humble foundation, Tapal moved up the ladder of
success by innovating and introducing different tea brands to suit every taste and
pocket, which were sold from its retail outlet in Karachi’s Jodia Bazaar.
People from all parts of the city flocked to the outlet to purchase Tapal tea, and
soon, the quality of Tapal teas became legendary. The company continued to thrive
and grow under the management of the founder’s son, Fazullah A. Tapal, who initiated
tea distribution to retail outlets around the city for the convenience of the people.
Evolving and innovating its way through its near-60 year history, Tapal is presently
the largest, 100% Pakistani owned tea company in the country. It has set new standards
for modern tea blending and packaging factories, warehouses equipped with state-of-the-art
equipment and a team of highly dynamic professionals headed by Aftab Tapal himself.
Our signature brands include Tapal Danedar, Tapal Family Mixture, Chenak, Tapal
Tezdum, Mezban, Tapal Green Tea.
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